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	<title>Brand in the City &#187; Ljubljana</title>
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		<title>The natural change of a city</title>
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		<pubDate>Sun, 08 May 2016 09:31:43 +0000</pubDate>
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		<category><![CDATA[Ljubljana]]></category>
		<category><![CDATA[Slovenia]]></category>
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		<description><![CDATA[After centuries and centuries of history the fate of the Balkan disintegration wanted the city of Ljubljana eventually should become another European capital. And not just any capital. This small town on the banks of the Alps did not suffered completely the ethnic conflict of the Yugoslav disintegration and could benefit from the launch of<br /><br /><a class="moretag" href="http://www.brandinthecity.com/en/ljubljana/">Read more &#8594;</a>]]></description>
				<content:encoded><![CDATA[<p style="text-align: justify;">After centuries and centuries of history the fate of the Balkan disintegration wanted the city of Ljubljana eventually should become another European capital. And not just any capital.</p>
<p style="text-align: justify;">This small town on the banks of the Alps did not suffered completely the ethnic conflict of the Yugoslav disintegration and could benefit from the <strong>launch of the European Union</strong>.</p>
<div id="attachment_805" style="width: 260px" class="wp-caption alignleft"><a href="http://www.brandinthecity.com/wp-content/uploads/2016/05/Ljubljana-1Artnouveau1.png"><img class="wp-image-805 " src="http://www.brandinthecity.com/wp-content/uploads/2016/05/Ljubljana-1Artnouveau1.png" alt="Ljubljana-1Artnouveau" width="250" height="333" /></a><p class="wp-caption-text"><em>Art Nouveau Façade</em></p></div>
<p style="text-align: justify;">The wounds of history and its passage by different empires are part of its urban personality. The medieval plot continues to dominate the planning of a typical Central European city, which also breathes a <a href="https://www.visitljubljana.com/en/visitors/poigroup/sightseeing/art-nouveau-ljubljana/" target="_blank">magnificent <strong>art nouveau</strong></a> influenced by the Austro-Hungarian Empire that made it to be called the Vienna of the Balkans.</p>
<p style="text-align: justify;">Today, it is also an edgy, modern and green city, responding to urban challenges of the XXI century.</p>
<p style="text-align: justify;">Ljubljana replaces <a href="http://www.brandinthecity.com/en/bristol-city/" target="_blank">Bristol</a> as <strong><a href="http://www.greenljubljana.com/" target="_blank">European Green Capital in 2016</a></strong>. The Slovenian capital is proud to have come to get this award reaching the final and beating Essen, Nijmegen, Oslo and Umeå.</p>
<div id="attachment_806" style="width: 810px" class="wp-caption aligncenter"><a href="http://www.brandinthecity.com/wp-content/uploads/2016/05/Ljubljana-2Panoramica1.png"><img class="wp-image-806 size-full" src="http://www.brandinthecity.com/wp-content/uploads/2016/05/Ljubljana-2Panoramica1.png" alt="Ljubljana-2Panoramica" width="800" height="483" /></a><p class="wp-caption-text"><em>Panorama of the city of Ljubljana</em></p></div>
<p style="text-align: justify;">This year, then, it is the capital city and serves as a model of green action, sharing their best practices with other cities. Is the <strong><a href="http://ec.europa.eu/environment/news/efe/articles/2014/08/article_20140804_01_en.htm" target="_blank">European Commission</a></strong> which recognizes and rewards cities that best dealing with the environment and the common life of its inhabitants, being an expert jury which evaluates each city depending on twelve different environmental criteria, ranging from sustainable uses until waste management.</p>
<p style="text-align: justify;">It is not the first award in the environmental category and in 2015 it received the <strong><a href="http://www.slovenia-convention.com/ljubljana-wins-the-wttc-tourism-for-tomorrow-award/" target="_blank">Tourism for Tomorrow Award</a></strong> on the meeting of the World Travel &amp; Tourism Council (WTTC) as the destination more sustainable approach. The city has specialized, in addition to cultural tourism, in a range of environmental tourism closely linked with nature.</p>
<p><iframe width="640" height="360" src="https://www.youtube.com/embed/ZKy5C4F1qY0?feature=oembed" frameborder="0" allowfullscreen></iframe></p>
<p style="text-align: justify;">With regard to transportation, since 2013 Ljubljana radically changed its system from being a city dominated by cars, to be a town where you can walk with a more limited traffic, promoting <strong>public transport</strong>. It has its own public bike system that is compatible with the urban bus system, known as <strong><a href="http://www.bicikelj.si/" target="_blank">BicikeLJ</a></strong>. Although really the <strong><a href="https://www.visitljubljana.com/en/visitors/explore-the-region/traffic-and-transport/kavalir-getting-around-the-city-centre-by-electric-car/" target="_blank">Kavalir</a></strong> is the most curious system and it makes Ljubljana a town unique and exclusive with an electric vehicle traveling in the pedestrian streets and main streets with traffic restrictions that can be used not only by tourists but citizens from Ljubljana with reduced mobility who can not walk.</p>
<div id="attachment_807" style="width: 810px" class="wp-caption aligncenter"><a href="http://www.brandinthecity.com/wp-content/uploads/2016/05/Ljubljana-3Kavalir1.png"><img class="wp-image-807 size-full" src="http://www.brandinthecity.com/wp-content/uploads/2016/05/Ljubljana-3Kavalir1.png" alt="Ljubljana-3Kavalir" width="800" height="533" /></a><p class="wp-caption-text"><em>Bicyclists and users of Kavalir in the center of Ljubljana</em></p></div>
<p style="text-align: justify;">We are talking about the Slovenian capital is also the European city with the highest percentage of separate waste. Another milestone is the fact that Ljubljana want, thanks to its <strong>Zero Waste program</strong>, to be the first European city to achieve not have urban waste and specifically reach 2025 with at least ¾ of the waste were separated. The project is likewise based on the reuse of objects for citizens to give them a second chance to those materials that used to throw.</p>
<p style="text-align: justify;">With them we arrive to the <a href="https://www.zerowasteeurope.eu/2014/09/ljubljana-first-eu-capital-to-adopt-a-zero-waste-strategy/" target="_blank">challenge of <strong>Ljubljana 2025</strong></a>, which is based all cultural and environmental activities of local administration: &#8220;<strong><a href="http://www.ljubljana.si/en/green-capital/vision-2025/" target="_blank">Vision 2025</a></strong>&#8220;.</p>
<p style="text-align: justify;">This new view of the city, besides being a great urban brand, it shows what is the city to its own residents and expectations they have on their future.</p>
<div id="attachment_808" style="width: 410px" class="wp-caption alignleft"><a href="http://www.brandinthecity.com/wp-content/uploads/2016/05/Ljubljana-4River1.png"><img class="wp-image-808 size-full" src="http://www.brandinthecity.com/wp-content/uploads/2016/05/Ljubljana-4River1.png" alt="Ljubljana-4River" width="400" height="267" /></a><p class="wp-caption-text"><em>Urban brand of Ljubljana promotion</em></p></div>
<p style="text-align: justify;">A city, as the organizers say, who will be manageable and comfortable in its historical legacy shared with the green spaces that characterize it: The well-groomed image of public spaces and beautiful architecture will remain its major urban values.</p>
<p style="text-align: justify;">This implies, therefore, <strong>protect and redesign as necessary the historic center</strong> while the modern city will be encouraged to change in order to improve <strong>innovation</strong>. Both facets of the city is not demarcated to compete but rather to complement.</p>
<p style="text-align: justify;">As for the social cohesion of the city it will also be taken into account in the proposed creation of a vanguard city where civil society uses forms of <strong>self-organization to deal with public affairs</strong> and to open new channels of participation that also include NGOs in solving urban issues that a current council does not always come. It is a way to improve the conviviality while the decentralization of activities is encouraged, bearing in mind that this project also aims not only to make Ljubljana a more livable city in the next decade, but also be a new magnet that attracts young people and foreign population to slow aging population.</p>
<div id="attachment_809" style="width: 810px" class="wp-caption aligncenter"><a href="http://www.brandinthecity.com/wp-content/uploads/2016/05/Ljubljana-5Park1.png"><img class="wp-image-809 size-full" src="http://www.brandinthecity.com/wp-content/uploads/2016/05/Ljubljana-5Park1.png" alt="Ljubljana-5Park" width="800" height="511" /></a><p class="wp-caption-text"><em>Ljubljana parks are for people and culture</em></p></div>
<p style="text-align: justify;">The principles governing this project are summarized as follows:</p>
<ul style="text-align: justify;">
<li>The city will be <strong>manageable and comfortable</strong>, belonging always last residents.</li>
<li>The <strong>historic city</strong> will be protected and restored as needed requiring the historical district.</li>
<li>The old city renewed will receive <strong>young residents</strong> and workforce to stem the loss of population in some neighborhoods.</li>
<li>The <strong>parks and public gardens</strong> also remade according to the new streetscape design.</li>
<li>In line with the <strong>anticipated aging population</strong>, a network of apartments and day centers will be created to offer different services to this sector of the population.</li>
</ul>
<p style="text-align: justify;">Ljubljana has already advanced in many ways, for example, in its green areas covering three quarters of its municipal territory and has been preserved by planting more than 2,000 trees and the construction of five new parks and restoring the banks of the rivers Sava and Ljublijanica.</p>
<p style="text-align: justify;">And of course, we should mention the <strong><a href="http://www.greenljubljana.com/funfacts/district-heating-systems" target="_blank">District Heating</a></strong>, an air conditioning system itself that gives even greater value to their energy efficiency and that is in a cogeneration system that distributes heating and gas into neighborhoods <strong>improving</strong> <strong>eco-efficiency</strong>: they have reduced sulfur dioxide emissions 40 times in the last two decades.</p>
<div id="attachment_810" style="width: 610px" class="wp-caption aligncenter"><a href="http://www.brandinthecity.com/wp-content/uploads/2016/05/Ljubljana-6wow1.png"><img class="wp-image-810 size-full" src="http://www.brandinthecity.com/wp-content/uploads/2016/05/Ljubljana-6wow1.png" alt="Ljubljana-6wow" width="600" height="400" /></a><p class="wp-caption-text"><em>Visit Ljubljana and &#8220;Wow&#8221; campaign</em></p></div>
<p style="text-align: justify;">Ljubljana is what it was and what its inhabitants have wanted it to be: a city in peace, full of live and exemplary for the rest of Europe and the world.</p>
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